Out with the old, in with the older?

Jason Lake teases Complexity Star logo rebranding

Maybe Lake will be reverting the logo back to the old one.

Valve has just released the stickers for the PW Shanghai Major and fans received that news with excitement. As players, coaches, and members of the community shared their thoughts on X, one post might have flown under the radar.

Jason Lake shared the original post, adding that "Collectors will want to snag the Complexity Star logo before it's retired.", teasing a rebranding of the Jerry Jones/John Goff star logo.

Complexity has gone through two logo changes since its inception in 2003. Originally, Jason Lake offered $1,000 for the best fan-created logo for the newly-created compLexity Syndicate. That logo would be the face of the organization until 2016 when Jason Lake and Jason Bass decided it was time to "bring the old, beloved mark into the modern age."

n0thing back in 2013 with the original logo jersey
dephh in 2018 with the first revamped logo

The 2016 rebranding would last until 2019, two years after the Jerry Jones/John Goff acquisition. The logo would become a star, very similar to the Dallas Cowboys logo, whose owner has been Jerry Jones since 1989. In 2024, Jason Lake would reacquire Complexity after it was sold to GameSquare and would immediately start to test the waters for a rebranding, selling the 2011 Throwback jerseys, which the players wore during the PGL Copenhagen Major 2024.

EliGE in Copenhagen earlier this year
Complexity have been using red highlights recently

Jason Lake has very explicitly shared that he wants to bring back the old logo, with the owner also liking the idea of doing this for just one major.

Complexity will face FlyQuest in the Opening Stage of the PW Shanghai Major. The match is scheduled to start on Friday 11:00PM.

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#1(With 0 replies)
November 28, 2024 05:42PM
HagEy
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